Client: Amazon.com Unbox Service: Application UI, IA & Visual design

Amazon Unbox, which is the first client application from Amazon. Responsible
for the IA, UI & visual design of the application, as well as the design of all the .com
page layouts & promotional graphics for the V1 release.

How the Unbox design came into being

For the first client application at Amazon.com, we wanted to create a clean
look that had the "feel" of an Amazon product, but with it's own unique edge.

I incorporated simple interactions that allow users to see more details of a title.
You can view IMDb details, images, and product info for downloaded titles.

Another important aspect was the ability to watch videos in a variety of different sizes.

You can watch within the application in the small player view in the upper left
corner. Selecting the Player tab along the top puts the video in Player view...still
in the application. You also have the option of watching videos in full-monitor
view...outside of the application.

If you have a portable device, you can see that within the application and download
videos right there.

Shopping for videos on the Amazon web site

A decision was made early-on to keep the shopping experience for Unbox on the
main Amazon web site. Although much of the look of the shopping pages falls inline
with existing Amazon pages, a numberof "special" cases had to be designed.

A storefront landing page was designed with it's own preview player and Featured
Previews section.

From a TV series page, you can purchase individual episodes, or the entire season,
from one page.